Like most people growing up with textured hair, we all had a story. Although it mostly sucked, it was our shared experiences that brought us together to build SLIQ. We are a team of beauty enthusiasts, self proclaimed product experts and optimists looking to change the industry standards for the better. SLIQ is built on the belief that hair is one of our greatest creative outlets and that texture isn't hard to work with if you're playing with the right tools.
Our stories are intended to be vibrant and relatable but they are also held to the highest journalistic standards.
We thoroughly review all content published on our platform using our network of beauty experts, medical research published on reputable journals and peer reviewed studies. And where applicable we cite the source of any facts claimed. Each of our contributors has multiple years of experience conducting interviews with industry authorities and synthesising information from multiple sources in order to write thorough, evidence-based articles that answer the questions you actually want to know.
Nonetheless, it is key to highlight that, as is the case with all journalism, it is influenced by the subjective perspective of the author. Please be sure to seek specialist advice from a licensed medical professional before coming to exact conclusions on your specific health circumstance. If you come across any content on our website that you dispute, please reach out to us directly using out contact form on the website's navigation menu.
A common problem for the textured hair community is finding a stylist to trust. As part of our mission to make our reader's lives' easier, we built the UK's first peer reviewed directory uniquely dedicated to textured hair experts. To verify service providers listed, we anonymously reach out to an individual, typically via social media tags/posts, who has recently visited the stylist in the last 6-8 months to give their honest opinion of their experience. Reviewers are asked to answer a list of pre-set questions to ensure all feedback is balanced and fair. Once provided, we only edit responses for grammatical errors to preserve the opinions of our reviewers. To protect our reviewers, in some cases we obscure their identities using pseudonyms on request.
We have successfully raised equity financing from a diverse group of angel investors who back our mission.
If you're down with what we are doing, we would love to hear from you so do not hesitate to reach out! As an early stage start-up we are always looking to grow the team if someone with the right skillset and vision alignment comes along.
Please reach out to us directly using the contact form on the website or via DM on any of our social media accounts which we regularly check.
