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DEEP IT is a high-performance, water-activated conditioning treatment that strengthens, nourishes, and restores moisture with a rich blend of botanical oils and butters. Designed to penetrate deep into the hair shaft, it repairs damage, and enhances elasticity. With built-in heat protection and anti-humidity defense it locks in hydration and shields against environmental stress - for smoother, healthier hair ready to style post-wash.
DEEP IT is designed to be a ‘one-stop’ solution for a regular wash routine. It is formulated with humectants that give long-lasting moisture, plant-powered peptides that work to repair damage, and heat protectant for easy post-wash styling. We recommend that you apply DEEP IT in the shower on hair that is fully drenched and saturated with water
1
Get Wet
Fully saturate your hair with water
2
Prep
Emulsify (i.e., rub) the product between damp palms
3
Apply product
Apply onto stands and work through with fingers until hair is fully covered - you will notice that the product builds once it meets water!
4
Work and rinse
Grab a brush or comb and gently detangle. Leave on for 10 mins whilst you finish in the shower (yes, we mean just 10) and wash off.
